Warner Music Group Israel – Lev Group
Warner Music Group Corp. (NYSE: WMG) is the world's only publicly-traded major music company and comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. WMG is engaged in the recorded music business (including artist services) and the music publishing business.
Warner Music Group is represented in Israel by Lev Group Media, one of Israel's largest music companies specializing in digital content marketing & distribution, broadcast management & collection (IFPI) and physical (CD & DVD) distribution. The company also has a record label, LGM Music, that represents top Israeli artists for both domestic and international markets.
As Lev Group grew, so did its catalog, and the need for complex content management services to facilitate the management of a huge catalog and enter over 1000 new items each month; prepare new content ready for distribution within hours of insertion; automatically adapt content according to each distributor’s unique requirements for Web and WAP distribution; and generate automatic settlement reports for billing and payout are accessible online to the client as well as suppliers and sub-suppliers.
Lev Group was impressed with Racana's understanding of their content management needs and experience providing outsourced, hosted content management services.
Since 2008, Lev Group and Racana manage a massive catalog that is continuously updated with new music as well as formatting for new technologies and handheld devices. Racana's API ensured a smooth integration with Lev group's distributors.
"By outsourcing the management of our music catalog to Racana, we know that we remain at the cutting edge technologically. We don't have to worry about what devices our customers use to listen to WMG music – with Racana, our digital content is formatted and reformatted as new devices enter the market. Thanks to Racana, we can focus on the music."
Omri Dolev, Co-Founder, Head of Digital/lLev Group Media
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