Mirs – Mobile communication service provider
MIRS Communications Ltd. is a provider of wireless cellular communications services providing its customers full cellular services in the private, security and business and institutional sectors in Israel. MIRS was established in 1994.
An innovation leader in the Israeli cellular services scene, MIRS wanted a simple and straightforward way to provide digital content to their users via cel phones. Racana provides MIRS with outsourced hosted and managed content and developed and manages Web, WAP, ODP (app store client) and ring back tone services for all handsets. The fully scalable system includes provider management, promotions and marketing management, reporting and much more.
Since 2007, MIRS and Racana have launched 4 new unique and very popular services to its cellular customer base. Today, MIRS offers its clients online and on-device stores to download applications, music and more to their cellular phones. The on-device portal is the richest of its kind in the local market, and the scalable system is largely automated and extremely efficient.
"The cooperation between Mirs and Racana was a major part of the wide effort to expand the companies’ content offering. The combination of a daily updated content world and the fast evolving technology enables us to transform our dreams to actual content products.
Racana fully understands the challenges that we are confronted with daily due to this exciting era that we are a part of, specifically in terms of the growing need for intelligent and high quality content products. The work undertaken by Racana is done to the highest standard and with maximum cooperation, and I believe that behind this high level of professionalism stands a winning team!"
Or Shalit, Content Manager of Mirs Communications
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