Whether deployed by WAP, Web or ODP, any user may access your storefront, purchase content and pay for it. Racana offers all the tools you need to manage the backend and support your store, regardless if you use our white-label storefront, or develop your own.
- Music and Video Stores
Racana supports your branded store for the sale and delivery of music and video from your content library to any device.
- Application Stores
We have a ready inventory of desirable applications for handsets to help get you started, or to bulk up your current catalog. The Racana white-label application store is currently suited for handsets using Android, Symbian and Blackberry operating systems
- eBook Stores
Racana facilitates the efficient digitization and delivery of eBooks and other digital content to all devices including eReaders.
Regardless of the content type, Racana offers a multitude of features to ensure an almost immediate time-to-market, and straightforward sales process including: built-in downloads; catalog browsing; promotions; user rating; advertising; and content segmentation per customer group.
Unified customer experience
The Racana platform handles digital rights management (DRM) issues while allowing your consumer to access content on a range of devices. For example, a customer may purchase content on one device (such as a mobile phone) and view it on that device as well as another (such as a laptop), according to the permissions that you define and allow. This provides the consumer flexibility and control as to how he or she will consume the content, and a more individualized and satisfying experience.
Consumer Payment
The consumer billing and accounts receivable component is an important element of Racana’s content management and delivery platform. Racana supports a number of payment models such as subscription, one-time-charge, micropayments, and balance managements.
The payment system may be handled with or without the mobile operator. For example, an operator’s subscribers once identified and verified, can perform a secured purchase by SMS notification, using their operator’s payment account. Other customers may create an account and purchase from the store using standard payment methods such as credit cards, direct debit, Paypal and mobile wallets.
Once the operator or external billing provider approves a purchase, a download link is sent from the Racana content management platform to the handset to allow the download (or, with the ODP option, the download takes place within the application).
|