Racana in a nut-shell : Cloud-based Integrated, Personalized Dynamic discovery & Recommendation Solution Platform for Web and Mobile Commerce
Led by CEO Amit Sternberg, Racana was established originally as a “bootstrap” by digital content experts. Having started as a ringtone provider and then video encoder, the company began developing in 2007 a content management cloud, which serves as the foundation of its technology till today.
Following the market changing needs and demands, along with the penetration of the smartphones, Racana has developed its unique and personalized content recommendation module, which offers a whole new and innovative way of displaying, serving and monetizing digital content on the web and mobile.
Today, Funded by private investors, Racana employs a team of professionals in the fields of software development and algorithms, content management, targeted advertising and digital content monetization.